Choosing a leather band for your Apple Watch is a statement of elegance. A noble, living and sensual material, leather ages with character, as long as you take proper care of it. Here are the 5 most common mistakes to avoid to preserve the beauty and suppleness of your ETERNEL band.
1. Wearing your leather Apple Watch band while working out
Leather is a living material that doesn’t like sweat or repeated impact. Even though it’s durable, it isn’t designed for intensive or humid use. Workout sessions can alter the colour, dry out the material or create marks.
The right move: keep your leather band for everyday wear or elegant occasions, and switch to a sport band for your training sessions.
2. Exposing it directly to sunlight
Leather is a natural material that is sensitive to heat and UV rays. Prolonged exposure to sunlight can dull its colour, alter its texture and deeply dry out its fibres. Over time, the leather loses its suppleness, becomes stiffer and more prone to cracking. Even full-grain leather of the highest quality, like the one used for ETERNEL bands, deserves special care when exposed to direct light.
The right move: avoid leaving your Apple Watch in direct sunlight, on a table, in a car or near a window. Keep it stored away when you’re not wearing it.
3. Using unsuitable care products
This is a common mistake: trying to do the right thing by applying grease, polish or chemical cleaners. These products, often formulated for thick leathers like those used for shoes or bags, are not suitable for the finer, more supple leathers used for Apple Watch bands. Using them can clog the leather’s pores, alter its original colour or create dull, uneven stains.
The right move: keep it simple. A soft, dry cloth is enough to remove dust or everyday marks. The secret to long-lasting leather lies less in the amount of product you apply and more in the gentleness of the care you give it.
4. Neglecting how you store your Apple Watch band
Thrown loosely into a bag or a drawer, leather can bend, mark or deform under the pressure of other objects. Over time, these marks become permanent and affect the bracelet’s shape, which is originally designed to sit elegantly on the wrist. Storage is often overlooked, yet it plays a key role in preserving the leather’s shape, texture and colour.
The right move: always store your band flat, in a dry, temperate place, ideally in a dedicated case or pouch.
5. Exposing it to moisture
Water is leather’s natural enemy. It penetrates the fibres, alters their structure and eventually damages the material’s texture. As it dries, moisture makes the leather stiffen, sometimes causing stains or tide marks. Even small, repeated splashes can weaken a band that is otherwise robust. Over time, these micro-aggressions affect the colour and suppleness of the leather, gradually dulling its original shine.
The right move: avoid any prolonged exposure to water and remove your Apple Watch before showering, swimming or washing dishes. If the leather accidentally comes into contact with moisture, gently blot it with a clean cloth and let it air dry, away from any direct heat source. Natural drying helps preserve the fibres’ suppleness and the beauty of ETERNEL leather.
An ETERNEL leather Apple Watch band is not just an accessory, it is a piece of leather craftsmanship shaped by hand with precision and passion. Each leather has its own character, texture and patina, all marks of authenticity that define a well-cared-for product.
By avoiding these everyday mistakes, you extend the beauty and suppleness of your band while honouring the nobility of the material. A simple yet essential habit to keep your ETERNEL band as elegant as it was on day one.
