Our Ambition

ETERNEL is a French brand of Apple Watch bands, made in France. We only make bands for Apple Watch because we want to do them well.

The ETERNEL Team

Eternel, c'est une équipe de 10 personnes, qui travaille depuis Toulouse et Paris. Ni très jeunes ni très vieux, mais tous sympas (enfin on espère). Tous spécialistes des bracelets Apple Watch, on se plie en 4 pour vous offrir un service exemplaire. Si d'aventure tout ne se passe pas comme prévu, notre service client est à votre disposition pour que tout rentre dans l'ordre.

Our Values

At ETERNEL, our energy is directed towards 3 cardinal values (nothing to do with Richelieu).

Creativity,
to offer you original and innovative models.

Tradition,
for the more than century-old French craftsmanship that supports us.

Responsibility,
for a sustainable approach.

Our Philosophy

It's rare that we quote Amel Bent, but we agree with her:
Aiming for the moon doesn't scare us.

Even with wear, your bracelet will still hold and in heart. Always on your wrist.

In other words, our goal is to offer you good bracelets, with good leathers, made by the right people. And all at fair prices.

It's simple to say, but more complicated to do.

We love vibrant colors, little details, and standout finishes.

So far, we're succeeding, thanks to your trust.