Our Ambition
ETERNEL is a French brand of Apple Watch bands, made in France. We only make bands for Apple Watch because we want to do them well.
The Éternel Story
Once upon a time, in 2016, in a faraway land called Occitanie, a young collection of leather straps was born on the Band-Band website.Like an enchanted rose blooming over time, that collection became the brand Éternel in 2018 — always leather, always Made in France, always from Toulouse.
Since that day, Éternel has been dedicated to offering you the finest Apple Watch straps made with the finest leather.
The ETERNEL Team
ETERNEL is a team of 10 people working from Toulouse and Paris. Not too young, not too old — but all friendly (we hope).
All experts in Apple Watch straps, we go above and beyond to provide you with outstanding service.
And if something ever goes wrong, our customer service team is here for you to set things right.
Our Values
At ETERNEL, our energy is directed towards 3 cardinal values (nothing to do with Richelieu).
Creativity,
to offer you original and innovative models.
Tradition,
for the more than century-old French craftsmanship that supports us.
Responsibility,
for a sustainable approach.
Meticulous craftsmanship, in France
Our Apple Watch straps are made in France by artisans — men and women proud of their craft.
A telling anecdote: one day, someone mistakenly referred to their workspace as a "factory." They quickly corrected, "It’s not a factory, it’s a workshop."
Each strap is made by hand, not on an assembly line.
Our Philosophy
It's rare that we quote Amel Bent, but we agree with her:
Aiming for the moon doesn't scare us.
Even with wear, your bracelet will still hold and in heart. Always on your wrist.
In other words, our goal is to offer you good bracelets, with good leathers, made by the right people. And all at fair prices.
It's simple to say, but more complicated to do.
We love vibrant colors, little details, and standout finishes.
So far, we're succeeding, thanks to your trust.
