Blog

iPhone 17: All the Most Credible Rumors for 2025
Apple is set to shake up its lineup with the ultra-thin iPhone 17 Air, 120 Hz displays across the range, and upgraded performance. Here’s the complete and sourced recap.
Elise & Arsene: the leather iPhone cases that mark the ETERNEL revolution
The Elise and Arsene leather iPhone cases mark a turning point for ETERNEL: a refined blend of French leathercraft expertise and elegant design, to elevate and protect your iPhone.
Airtag Wallet: Why Choose a Tracking Card?

The round shape of AirTags isn’t always ideal for a wallet. ETERNEL offers an ultra-thin, discreet card—fully compatible with Apple Find My.

Apple Watch Band Compatibility: The Complete Guide by ETERNEL

This guide helps you choose the right Apple Watch band based on your watch size. A clear compatibility explanation by ETERNEL.

Tutorial: How to Install the Deployant Clasp on the Rallye Band

Follow our step-by-step tutorial to install the deployant clasp of the Rallye band, compatible with all Apple Watch models. Includes video and instructions.

Luxury Leather Apple Watch Band: ETERNEL’s Signature Artisanal Elegance
At ETERNEL, leathercraft is being reinvented. Our luxury leather Apple Watch bands are designed and made in France, blending tradition with modernity.
The Best Care Tips to Extend the Life of a Leather Apple Watch Band
Discover how to preserve the elegance and durability of your leather Apple Watch band with our practical care tips. Daily routines, recommended products, and mistakes to avoid — your guide to keeping your accessory looking like new.
ETERNEL Tracking Card: The Video Guide for Easy Setup with Apple Find My
Discover our step-by-step video tutorial to activate and pair your ETERNEL tracking card with Apple’s Find My app. A clear demonstration to make the most of this innovative accessory, blending French design with Apple technology.
ETERNEL launches its Apple Find My location card
The location card, compatible with Apple Find My, launches this new series of products that will, throughout the year, blend leather tradition with cutting-edge technology. ETERNEL is preparing many refined accessories designed for the connected everyday life.
Apple Watch Band for Women – The new ETERNEL Holi bands in Mist Blue and Slate Blue
This summer 2025, embrace the trend with the new ETERNEL Holi Apple Watch bands for women, available in Mist Blue and Slate Blue. Made in France, these genuine leather accessories combine chic, elegance, and exclusivity to enhance every summer outfit.
Eternel unveils its new Roadster strap with a unique character
More than just an accessory, the Roadster is an invitation to travel, where elegance and freedom meet. The Roadster strap embodies the perfect blend of timeless elegance and adventurous spirit. Inspired by the iconic vehicles that have marked the history of the automobile and designed for free spirits, this strap combines timeless style, comfort, and French artisanal craftsmanship.
Year-end novelties by ETERNEL

The end of 2024 promises to be full of surprises at ETERNEL, with the launch of new exclusive collections as well as the arrival of new items in the iconic collections.

Holi Mix: a new style every day
If you too love personalizing your Apple Watch with new bands, our latest innovation will delight you: the Holi Mix! This concept allows you to mix and match different band colors to create a unique combination that reflects your personality...
Éternel unveils its latest creation: an original Made in France strap designed for women.
Une collection for women, available in 2 colors, combining sparkle and originality.
How to turn on an Apple Watch?
The Apple Watch is a functional smartwatch that allows you to stay connected to your phone, track your physical activities, and much more. But before you can fully use all the features of the Apple Watch, you need to know...
How to pair an Apple Watch?
Have you just acquired an Apple Watch and are you ready to discover all its features? The first step before you can fully use it is to pair it with your iPhone. This is a simple and fairly quick process....
Which Apple Watch band is best for daily use?
Originally, the Apple Watch was designed by Apple with a focus on wellness and health. Initially adopted for tracking sports activities, its use quickly diversified, transforming it into much more than just a sports accessory. Essential, its users use it...
Which leather Apple Watch band for an elegant look?
The Apple Watch is much more than just a smartwatch used to track your sports activity. Over time, it has become a true fashion accessory that allows you to personalize your style according to your desires and occasions. Among the...
How to remove an Apple Watch band?
Apple Watch bands are designed to be easily interchangeable, allowing Apple Watch users to effortlessly personalize their smartwatch according to their style and preferences. However, it can be a bit tricky to remove the band for the first time. In...
How to turn off an Apple Watch?
If you are having trouble turning off your Apple Watch or simply don't know how to do it, then you are in the right place. Whether you want to turn it off to save battery or just power it down...
How to care for your leather Apple Watch band?
The leather strap is one of the most popular choices for Apple Watch users. Very elegant, it is also comfortable to wear daily. However, many people have questions about its use and maintenance: How do I clean my leather Apple...